Ring in 2020 With These Useful Tips to Help Guide Your Business!
2020: a new decade, a new start, and a new opportunity to grow your business! The new year awaits us, and we couldn’t be more excited to see what it brings in the marketing and business world!
How will 2020 affect your business? Will your marketing strategy include expanding and tweaking social media based on the newest changes? Or will you retool your email marketing practices? Maybe you will examine how your business has been developing print mediums.
We know the holiday season can be hectic and time-consuming. If you missed any of our helpful tips, don’t worry! We have collected all of them right here for you! Check them out below!
Tip #1: Spice Up Your Blog Content
Are you not seeing an ideal return on the blogs you post? Maybe you have too high of a bounce rate, even though you know you’re posting quality content. This can be quite troubling for businesses who use content marketing to increase traffic to their website.
It might not be the content itself that’s the problem. It could be how you present it to your audience.
In the video below, Joe takes you through how to improve your blog posts. He covers everything from sentence and paragraph length to how the blog is formatted.
Check out how to add some flavor to your blog posts here!
Tip #2: Share Videos on Social Media
Video watching is a trend that is set to play a big role in 2020. A Global Web Index study shows that 56 percent of internet users already watch videos on Facebook, Twitter, Snapchat, or Instagram each month.
You should post videos that relate to your industry or that are specifically about your business. Being able to create and post videos will keep your followers engaged. It’s also a great way to increase brand awareness.
In this coming year, video marketing is set to play a big role in content marketing. The number of users who watch videos increases steadily, and that’s an audience demographic you can’t miss out on.
With 46 percent of businesses already implementing videos on their social media, this is a must for any digital marketing strategy.
Tip #3: Small Business Marketing Tips for 2020
As we enter the new year, we want 2020 to be the best year yet for your business! Do you have a market strategy for 2020? Could it use a little bit more direction? Or, maybe, it just needs to be polished a little more.
Do you know why targeting is important for email marketing? Or, why growing your business goes hand-in-hand with growing your online awareness? These tips can put your business on the right track for a successful year in 2020.
Watch the video to find out what other tips you can implement in your marketing strategy for 2020!
Tip #4: Optimize for SEO
One way to celebrate the new year is by having your website be up to date on search engine optimization. Search engine optimization (SEO) plays an important role in gaining more traffic for your website.
Things like load time, broken links, appropriate tags, and mobile-friendliness all factor into SEO. If you want more traffic, make sure your website is fully optimized. That includes looking at what is going to become more important this year. You can also run a site audit to see where you need to be optimizing.
Everything from voice search to mobile-friendly sites to incorporating videos matters to SEO. And what is good for SEO is good for your business. The better optimized you are, the more traffic you will see.
How Can We Make 2020 the Best Year for You?
The endless possibilities for success in 2020 await you and your business. Following these tips helps you take advantage of all the opportunities. If you need help with your marketing strategy, let us know!
Frontier Marketing is here to help. We work with small businesses in McHenry County and the Chicago area to make their marketing work for their business! We handle social media management, website content, email marketing, and so much more!
If you want 2020 to be even more successful for your business, send us a message on Facebook or give us a call.