We love cooking up new marketing tips for our clients here at Frontier Marketing. Not only is it a way for us to provide our clients with valuable insights, but it also challenges us to stay on our toes. After all, the digital marketing landscape is constantly changing, and we want to evolve right along with it.

This past month we learned quite a bit about many different aspects of the marketing landscape. And our studies yielded the informative videos we’re about to share with you below. We hope you find them useful for growing your business.

So, without further ado, here are our #ToTheFrontier tips from the month of January 2019!

One of the most important aspects of reputation management is understanding how to handle negative customer reviews. At Frontier, we believe a business should respond to all reviews, whether they are positive or negative, in a professional manner. Doing this makes a favorable impression not only on the person who left the review but also on other people who will read the review in the future.

But what do you do when the negative review is clearly a fake? In that case, you shouldn’t respond to it. Instead, you should follow Micaela’s advice in the video below on removing fake reviews.

We humans are exceptional at overcomplicating things. One of the things marketers frequently overcomplicate is email marketing campaigns. And it’s no wonder why they do it, considering how complex email marketing can seem at times.

Nevertheless, the truth is some of the best email marketing campaigns are the simplest ones. In our next video, Nikki explains why keeping it simple is often the best choice in email marketing.

Trying to get your followers to engage with your page on social media can seem like an uphill battle. However, there are strategies you can employ to make the struggle a little easier. Chief among those strategies is running a social media contest.

In the video below, Joe gives some advice on how to create a successful social media contest. We hope it brings you a much-needed victory in your campaign for social dominance!

Your business probably has a lot of important marketing materials, such as posters, brochures, and flyers. But did you know that your smallest marketing asset can be the most crucial? We’re talking, of course, about your business card.

It’s true! If your business card isn’t optimally designed, then your business is likely missing out on growth opportunities. After all, having a card that shines is one of the best ways to gain instant credibility with prospective customers.

Check out Jackie’s video below for eight expert tips on creating professional-looking business cards.

If you enjoyed these videos and are hungry for more marketing knowledge, then you are in luck! Our YouTube channel is full to the brim with past marketing tip videos from our team. We also publish a new video every week, so be sure to subscribe so that you don’t miss a tip!