November has come and gone, and we hope you all had a great Thanksgiving! Truly, we have plenty to be thankful for here at Frontier Marketing. One of the things we’re most thankful for is the ability to help small businesses thrive through our marketing expertise. Making a difference never gets old!

One of the ways we continue to make a difference is through our #ToTheFrontier Tip Videos. This past month, we published four new clips full of valuable industry insights from our team. We covered all sorts of topics, including calculating lifetime customer value, creating awesome branding, reframing how your marketing strategy, and using LSI keywords.

Have no fear if you missed any of those videos because we’ve rounded them all up in this blog for your convenience!

So, without further ado, here are our tip videos from November 2018. We hope you find them useful for your small business marketing.

We making these tips and hope they make your life easier.

Creating a marketing budget for a small business can be difficult. With limited funds and resources, every penny counts, and risks are best left to a minimum. Therefore, it’s crucial to determine the lifetime value of a customer before allocating your time and resources to marketing to that customer. But how do you determine a customer’s value?

In this video, Joe Bongiovanni gives you step-by-step instructions for calculating lifetime customer value. Be sure to grab a pen and paper before you watch it so that you can do the math right along with him!

One of the best ways to breathe new life into a business is to update its branding. But how you create branding that will be worth the money you spent on it?

Our graphic designer, Jackie Malinowski, is here to answer that question for you with some awesome tips for updating your business brand!

Have you heard of the Four P’s of Marketing? If so, then you’ll know that they have been the four touchstones of most marketing strategies for a long time. The problem is, in today’s marketing world where content is key, the Four P’s no longer cut it.

The good news is there’s a better model that has usurped the Four P’s called the SAVE Framework. In the video below, Joe Boettcher explains how this new model improves on the Four P’s and gives some helpful tips for applying it to your company’s marketing plan.

All content marketers know the importance of including keywords in their blog posts for SEO. But have you heard of LSI keywords?

There’s a lot of confusion around this special type of keywords. Fortunately, Micaela Fischer is here to set the record straight. In this video, she explains what LSI keywords are and gives some helpful advice for using them properly.

We hope you’ve enjoyed watching these marketing tips. If you’re sad you don’t have any more to watch, take heart! There are plenty more tip videos to watch on our YouTube channel. Plus, we publish new tips every week! So, be sure to subscribe to stay up to date on all our latest industry advice.