Use These Marketing Tips to Navigate Your Small Business to Success!
It’s been an interesting month, hasn’t it?
As the coronavirus continues to impact our world, we know that a lot of small businesses are in a state of uncertainty.
It’s no longer business as usual, and with that comes some big changes. Frontier Marketing wants to help make it easier for small business owners during this time.
We’ve put together all our helpful tips from April for small business owners in this post. Topics include what you should and should not post on social media, how to progress your marketing and SEO to retain customers, and more!
We hope you find these tips helpful for keeping your business going this month!
Tip #1: How to Use Social Media During a Crisis
More and more people are using Facebook as a result of the coronavirus pandemic. It is a go-to option for news and information. So, clearly, your business needs to be active on Facebook and other social channels to stay relevant.
But how do you use social media marketing during a crisis? Are there certain things you should and should not post on social media right now? The answer is yes.
The key to using it well is to provide a meaningful and valuable connection with your customers.
How do you do that? Well, Joe is here to show you how to adjust your social strategy during a crisis! Check out the video below!
Tip #2: Marketing and SEO Ideas for Businesses
Is your business slowing down operations due to the coronavirus? If you are, it’s also a good time to ramp up your marketing and SEO strategies. Keeping up with your SEO and marketing at this time can be very important.
Optimizing for search takes time to build up and produce results. Using this time to boost your organic and local SEO will pay off in the future when everything opens up again.
In the video below, Robert breaks down five different ways to keep up with marketing and SEO during this time.
Tip #3: Don’t Cut Marketing
Going into an economic downturn is tough. Costs must be cut. But one area you should not cut down on is marketing.
After all, marketing can keep your business looking stable during this unstable time. Furthermore, it will keep you in your customers’ minds throughout this downturn. These pieces will help you retain and bring in new customers.
And speaking of new customers, here’s another reason not to cut marketing. Chances are your competitors are thinking about cutting it. So, if you keep your marketing steady and they cut theirs, you can fill that void left by your competitors.
We recently wrote an article detailing the seven crucial reasons why you shouldn’t cut marketing. You can read it here.
Do You Want Even More Marketing Tips?
We’re here to help! We want small businesses to thrive, even though it is an unsettling moment right now. Frontier Marketing has years of expertise in helping small businesses with their marketing needs.