Our Marketing Tips Will Help Your Business Discover New Digital Strategies!
We hope you had a safe and healthy month of May. It was certainly nice to get out and enjoy the lovely warm weather we had! We wouldn’t blame you if you were too busy enjoying the weather to catch all of our tips of the week.
Don’t fret if you missed some of the tips. We’ve collected all of our tips from May right here!
We’ve got a great collection of tips to help your business. This month we went through everything from dynamic web pages to social media metrics and keyword research. We also gave you some helpful guidance on safely reopening your business.
We hope you find these tips helpful as you run your business this summer!
Tip #1: Creating a Great Main Services Page
How do potential customers learn about the services you offer? Chances are it’s through the main service page on your website. But if your main service page isn’t set up well, it can cost you customers.
How do you create a main service page that compels people to click on the individual services? Joe breaks down how to create a great service page in this step-by-step video!
Tip #2: Track Your Social Media Metrics
When you create and publish a post on social media, do you check on it to see how it’s doing? You should!
Like other forms of content, such as blogs, there are metrics you can track to see how well your posts are doing.
These metrics are invaluable tools for gauging whether your posts are meeting your goals or not. For example, if you want to increase your brand awareness, you should pay attention to metrics like reach and engagement.
Social media metrics also provide insights into what types of posts are working best for you.
If you’re not sure where to begin, then you can view our blog on the subject here.
Tip #3: How to Conduct Keyword Research
Keywords are a vital part of any content strategy. Without them, your content wouldn’t show up in search results.
But the ways Google evaluates keywords are changing. Exact matches have become less prominent and, instead, Google now focuses more on user intent.
So, is keyword research still crucial to your content?
Absolutely! The act of finding keywords won’t change. Instead, we need to have a solid foundation for how we research, analyze, and optimize keywords.
Do you know how to conduct keyword research?
In the video below, Robert takes you through a simple way to conduct keyword research and how to get started.
Tip #4: Keep Customers Informed During Reopening
As your business begins to reopen, there needs to be careful consideration given to how exactly that will happen.
The coronavirus has left a lot of businesses and customers with an uncertainty moving forward. One of the best things you can do to reopen safely is to keep your customers informed.
Make sure to provide updates such as reopening dates, updated hours, face mask requirements, and new procedures, such as calling ahead or curbside pickup. The best way to get that information out is through your website, email newsletter, social media, and signage on your business.
And, as always, consult with the Center for Disease Control’s Reopening Guidance to make sure it’s a safe and healthy transition.