The times are steadily changing, especially when it comes to technology, and that means a whole new world of marketing tricks to help make the most of your growing business. A few years ago, a decent looking page structure with keywords and a few polished infographics was enough to draw and hold attention to a website. But as technology evolves, what was once impressive and interesting is now just the standard and overly saturated marketing strategy for the average business. If you would like to learn more about video production, call Frontier Marketing LLC today!
So how does a business continue to stand out and keep up with the ever changing world of marketing? What tools are available to bring you one step ahead of your competitor? The answer is video production. Whether it be of the live feed variety or pre-recorded it is estimated by the Cisco Visual Networking Index that by the year 2017 video hosting will account for roughly 69% of all consumer internet traffic.
What’s so special about video production? Well, You-Tube, the worlds leading video platform receives well over one billion visitors every single month, that number only currently beaten by Facebook. We are in an age where businesses are often scrambling for what to include in their marketing strategies and how to include as much of it as possible. This can often lead to an information overload that is a headache for consumers to navigate efficiently and can potentially lead them to moving on prematurely. Information in video form is often the easiest to digest, requiring no more effort from a viewer than simply to watch. Researchers of Axonn have found that 7 in 10 people have a more positive view of a brand after engaging in their video content.
Sure, when you think of video marketing I’m sure your mind immediately goes to the cost. Is creating video content really a reasonable and financially safe strategy for even smaller businesses? The answer is yes. In this age of technology we are riddled with options and there is a safe place to start for every growing business. As long as relevancy is taken into account and various other marketing strategies are partnered with your video sharing, the return on investment will be beyond worth it.
If you’re just diving in to the world of video production, Frontier Marketing LLC is here to help you every step of the way. Give us a call today at (847) 254-0837!