Spring is a time for fresh starts. That’s true in the garden as well as in business. As the grays of winter give way to colorful spring flowers, take in some new ideas to make your marketing efforts bloom.

Over the last month, we’ve created a mix of quick marketing videos packed with tips to make your life easier. In case you missed any of them, now’s your chance to catch up!

There’s something for everyone. We start with maximizing your Facebook ads, then move to video testimonials. Next up are tips on expanding your logo options.

We had a great time making these tips and hope you can apply them right away. Happy Spring!

Are you getting the most out of your Facebook ads?

Once you’ve learned the basics, it’s time to move to the next frontier. That means getting serious about targeting potential customers.

Tapping into the data Facebook collects on visitors to your Facebook page is crucial. Using this data, you’ll create a custom audience of people who have been on your page. After that, you can expand the list by creating a “look-alike” list of people with similar interests.

Follow content manager Joe’s simple step-by-step guide in the clip below.

There’s nothing like the emotional connection customers get from seeing a real, live person raving about your product.

Video testimonials offer multiple benefits. At their most basic, they increase customers’ understanding of how a product works. Testimonials also boost your credibility and set you apart from the competition.

You don’t need special equipment—your cellphone camera is probably perfect for the job. If you’re a Frontier Marketing client, you can send the video clip to us. We’ll take care of the rest!

Nikki’s video explains how to make video testimonials work for you.

When you think of a logo, do you envision an unchanging, universal symbol of a company or organization?

Sometimes it’s more complicated. The vertical logo that looks great on your delivery truck might not work as well in tiny print on your promotional pens.

This is where an alternate logo comes in. An alternate logo typically reorganizes the key graphic elements. This allows the logo to work in varying situations, such as smaller surfaces or a horizontal space.

Graphic designer Jackie delves into your logo options in this video.

Were these video tips helpful? We’ve got more on our YouTube channel. Each week, we add another one. Please visit our channel and subscribe, so you’ll never miss out!

We’d love to hear your ideas. Is there a topic you’d like us to cover? A question about a video? Let us know by leaving a comment on one of the videos or calling us at 847-254-0837.