As October ends, we wanted to pause and consider everything we learned this past month. After all, the world of digital marketing moves fast, and it’s nice to slow down every once in a while and contemplate what it all means.

One thing we know for sure is there’s still plenty to learn about marketing! And we love learning it so that we can share our insights with the ones who can benefit from it most: our customers. That’s why we continue to release our #ToTheFrontier tip videos on our social channels.

Did you miss any of the videos we released in October? It’s a good thing you’re reading this blog if you did because we’ve rounded up all of them and posted them here for your viewing pleasure!

We hope you will join us as we watch them and reflect on the insights contained therein.

What do you tell potential customers when they ask you what sets you apart from your competition? If you’re like most small business owners, you probably tell them that your products or services are superior. You may even say that your company is “the best around.” Seems like a good marketing strategy, right?

What if we told you that marketing your business as the best isn’t always the best marketing strategy? That may sound strange, but as Joe explains in the following video, it’s true! Watch it to learn a better strategy for setting your business apart!

With more and more businesses marketing their brand on Facebook, it’s important to take advantage of everything Facebook has to offer. Unfortunately, many businesses today neglect one of the most important spots for content on the platform: the cover photo.

In this video, Micaela explains why regularly updating your Facebook cover photo should be a central part of your social marketing strategy. She also includes some awesome ideas for taking your cover photo to the next level!

We spend a lot of time focusing on marketing strategies, but we can’t forget that we need to right people to correctly execute those strategies. That’s why hiring the right people for your team is crucial.

In the following clip, Nikki explains how she and our founder, Joe Bongiovanni, put together the Frontier Marketing team. She also details how our team works together to serve our customers.

We hope you found these tips edifying and thought provoking. If you have any questions about them, feel free to reach out by commenting on the videos. We’d be happy to give you more information on anything you’re curious about.

Plus, if you enjoyed these videos, there’s plenty more where that came from! There’s a whole playlist of them on our YouTube channel. We also release a new tip video every week. So, be sure to subscribe to our channel so that you never miss a tip!