Image of Google headquarters

Google+ to Shut Down After Privacy Breach

Google+ to Shut Down After a History of Low Engagement and Privacy Breaches In October, Google announced the sunsetting of its Google+ product after investigation findings revealed significant challenges in meeting consumer expectations. While this decision made waves in the digital marketing community, it’s not entirely surprising. From the beginning, Google+ struggled to keep up…

The Impact of Social Media on Business

Social media is ever-changing in the right direction for businesses world-wide. Social platforms such as Facebook, Twitter, LinkedIn, Pinterest and Google+ are great marketing tools for businesses used to grab attention of their customers by building a brand image and maintaining that connection to followers with consistent posts. The majority of potential customers are searching…