Frequently Asked Questions

Digital marketing is the act of promoting or selling products or services on the Internet. Digital marketing happens on many channels, including websites, search engines, social media, and emails. Products and services can be promoted on platforms such as desktop computers, laptops, and mobile devices.

Digital marketing is important for small businesses because it elevates businesses across search engines and social media. Your business can be promoted on these platforms to better reach existing and new customers. Digital marketing is also cheaper than traditional advertising and has a better return on investment.

You should update your website monthly. This isn’t a full redesign, but rather constantly adding content and information. Google sees regular updates as the website still being relevant and full of useful information for searchers.  Monthly updates ensure that your website stays on Google’s radar when people search for something.

You should do a full redesign of your website every 2-3 years. Keeping up with website redesign means your site stays relevant and modern. The worst thing you can be viewed as is outdated or irrelevant. When you redesign your website, keep in mind the latest trends and best practices as well.

Our complete guide to web design shows you how to get your site looking up-to-date and efficient for customers!

A mobile-responsive website is important because more and more people are accessing the Internet through their phones. 52.2 percent of website traffic came from mobile devices. A mobile-responsive website adapts the formatting to the device they’re viewed on, so it will always look and function its best.

A mobile-friendly website scales down when viewed on mobile devices. It won’t adapt to the characteristics of a mobile device. Essentially, your website will just be crammed into the screen of a phone. Users will have to scroll, zoom out, and pinch their way through your site.

Your business’s blog helps you become an industry authority, build community, and add a personal touch to your website. Google values high-quality content, and that can improve your ranking results. That leads to an increase in website traffic. You can also share this content across your other marketing channels.

SEO stands for search engine optimization. SEO involves using on-site and off-site tactics to improve your website’s search engine rankings. Following SEO best practices can help you rank higher in Google’s search results, and that can increase your website traffic.

Local SEO uses techniques to improve where your business shows up in local search rankings. If someone searches in your area for your kind of business, it increases the chances that you will show up first. Local SEO uses reviews and other information to determine how relevant you are to the search.

Keywords are specific terms or phrases that people use to find what they are looking for on the web. Part of SEO means optimizing your content with these keywords so that it is more likely to show up when someone searches for it.

The definition of social media marketing is a way for businesses to reach customers through various social media channels. Facebook, Google My Business, Twitter, and Instagram are used to promote your small business. Posting regularly across these channels and more keeps you in the customer’s mind.

Social media marketing is very important! There are 3.03 billion users on social media. That’s billions of potential customers. Social media marketing can be used to promote your brand, interact with customers, drive conversions, and more. Using social media is a great way to build your customer base.

The right social media platform comes down to what your customer base likes. Different platforms attract different demographics. As a good rule of thumb, you should be on all the major social media platforms. Those include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

Email marketing shows the highest return on investment of any digital marketing channel. The latest studies show that for every dollar you put in, you can expect to see $38 return. It is the best way to get in front of your customers and potential customers.

Video marketing is currently topping most of the digital marketing trends. Over 500 million hours of video are watched daily, making it one of the most powerful marketing tools available. You can also use videos on your website and social media platforms as a way to promote your small business.