Social Media

Three cartoon phones displaying different social media pages surrounded by “like” symbols like a thumbs up and heart.

Why Should You Hire a Social Media Agency? A Helpful Guide

Read to learn: What a social media agency is, and how does it work? What are the benefits of hiring a social media agency? Is hiring a social media agency worth it?  The marketing world has changed dramatically over the last few decades. Television used to be the primary advertising tool. Now, platforms like TikTok […]

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Image featuring TikTok branding and a photo of Isabella Trikolas

Is Small Business on TikTok Worth It? Our Q&A with a TikTok Expert!

Keep reading this blog to learn: What TikTok is and why it’s popular The types of people that are using TikTok How to use TikTok to promote your small business Examples of how businesses have found success on TikTok Whether TikTok ads are worth it for small businesses Learn How to Promote Your Small Business

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An image of the Facebook app open on a smart phone held in front of a laptop with Facebook.com open.

Navigating the New Facebook Layout: What You Need to Know

Facebook’s got a brand-new look. Keep reading this article to see:  What major changes Facebook has made to its desktop site Why those changes were made in the first place What this means for the future of Facebook The New Facebook Layout Puts the Focus on Groups and User-Friendliness Facebook has been rolling out its

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A graphic showing people watching videos on Facebook Live and Instagram live while next to a video screen.

Facebook Live vs Instagram Live: The Last Guide You’ll Ever Need

Facebook Live vs. Instagram Live: Which One Should Small Business Owners Use? Find Out Here! Do you know if Facebook Live or Instagram Live is right for your small business? Keep reading to find out:  How Facebook Live and Instagram Live work How you can use each of the platforms What some helpful tips for

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An image showing different social media logos on cubes to represent a social media strategy during a crisis.

9 Ways to Adjust Your Social Media Strategy During a Crisis

See How to Adapt Your Social Media Strategy During a Crisis! Does your social media strategy include what to do during a crisis?  With the recent coronavirus (COVID-19) pandemic, it’s a good idea to re-evaluate your social media strategy. Studies show that many people are on Facebook right now, and that means more chances to

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A graphic showing a small business advertising with social media icons going in the top end of a funnel and money coming out the bottom end.

What are the Best Ways to Advertise Your Business on Social Media?

The Right Social Media Platform Provides the Best Advertising for Small Business Owners! Do you ever feel overwhelmed by the number of social media platforms out there? Between Facebook and Instagram and LinkedIn and everything else, it can be hard to navigate. And then, when it comes time to advertise on social media, where do

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Image showing how social media metrics work through a phone icon with an email, an arrow hitting a target, a laptop with a bar graph, line graphs, and money symbols.

Which Social Media Metrics Should Your Small Business Track?

Measure These Social Media Metrics to Better Help Your Business! When it comes to social media, everything is being tracked and measured. There’s tracking for who likes what when and where. But how does that information help you and your business? The answer is simple: Social media metrics gives you valuable insight into your customers.

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