Three cartoon phones displaying different social media pages surrounded by “like” symbols like a thumbs up and heart.

Why Should You Hire a Social Media Agency? A Helpful Guide

Read to learn:

  • What a social media agency is, and how does it work?
  • What are the benefits of hiring a social media agency?
  • Is hiring a social media agency worth it? 

The marketing world has changed dramatically over the last few decades. Television used to be the primary advertising tool. Now, platforms like TikTok and Snapchat are becoming more popular. Business owners must hire a social media agency to keep up with the times.

These organizations can help you transform your company’s marketing strategy and connect to new audiences. The advantages of such a partnership are unbelievable. 

What is a Social Media Agency?

Before discussing why you should hire a social media agency, we must answer this question: what is a social media agency? Discover more about how these organizations operate and the services they offer below.  

How Social Media Agencies Work

Running a personal social media account differs from running one for your business. Rather than simply posting about things you find interesting, social media managers develop a strategy to align with your business goals. This plan pinpoints where company/customer interaction is lacking and tries to improve it. Social media agencies do this by:

  • Curating and sharing valuable blog posts related to your business.
  • Producing videos that engage an online audience.
  • Trying different social media ideas like polling your followers or sharing industry news.

Social media organizations can perform these tasks, so you don’t have to worry about learning an entirely new skill. The end goal of the strategy is to increase your business’ online presence. Now that we’ve covered how social media agencies work, it’s time to discuss the advantages of forming such a partnership!

Woman recording a video to post on social media.
A social media agency can help you produce and share short videos for your business.

What Are the Benefits of Hiring a Social Media Agency?

According to the Pew Research Center, 69% of Americans use Facebook. That number only continues to grow. Businessowners should capitalize on the platform’s reach by starting a social media campaign. There are even more benefits to starting a social media strategy aside from its incredible range. 

It Saves Time

Working with a social media marketing agency saves you time. For example, restaurant owners should concentrate on making high-quality food and improving customers’ experience. These tasks occupy their time, so it’s unlikely they’ll have any left to keep track of social media accounts. It’d be much easier to delegate the job to someone else.

Work with a trustworthy professional who knows what they’re doing so you can focus on other things. Leave the work to the pros! 

It Relieves Stress

It’s incredibly challenging to start a company-related social media account if you aren’t tech-savvy. Social media managers are experienced and know a business needs to be successful online. Learning similar skills will take time, and mistakes are likely to occur if you try to do things on your own. So, put the task in more qualified hands. 

Brand Recognition Will Improve

People will recognize your brand more if it’s active on social media. Individuals spend all day on their phones. In fact, 48% of Americans get their news from social media. It’s also where they see the most advertisements since the value of television and radio ads has decreased in recent years. Take advantage of this widespread usage by working with an organization that knows what to prioritize. 

Social media has become the new “word of mouth” marketing. Back in the day, you’d simply tell your family and friends about a nice restaurant or boutique in town. Hopefully, word would spread about their excellent service, and the establishments would build a hearty clientele. 

Social media accounts take this idea one step further. Instead of sharing your opinion with close family and friends, you can tell your followers what to think, potentially reaching millions of people. 

It Can Protect Your Reputation 

Remember, people are free to leave whatever comments they want on a social media profile—positive or negative. Luckily, you can also use social media to protect your online reputation. Social media managers can handle the negative comments online. The right social media manager will respond to these notes in a respectful manner and offer solutions to fix the problem. Some experts might even delete the bad reviews entirely if a resolution cannot be reached

Adapts to Changing Trends

Another reason why you should hire a social media agency is that the field is constantly changing. What’s popular one day might be irrelevant the next. Social media managers keep track of these changes to ensure your business is always up to date. Managers track these changes and overall improvements by looking at key performance indicators. KPIs include:

  • Comments
  • Likes
  • Followers
  • Replies

By reporting these metrics, the experts can see how well your company is doing online. They’ll determine if customer engagement has improved and what new strategies to explore that reach your target audience. 

One plan they might suggest is switching platforms. Recent reports have shown that TikTok and Snapchat are becoming more popular, while Facebook and Instagram are decreasing. Experts will recognize this change and form a new plan.

A list overviewing the benefits of working with a social media agency

Is Social Media Marketing Worth it?

So, should you hire a social media agency to help improve your online presence? Yes! The following points prove that the initial investment will pay off in the long run!

How to Figure the Value of a Social Media Agency

You can use a simple formula to determine the return on investment for social media services. Take the value achieved for the month (all social media actions that created value), subtract the total investment, and divide that number by the total investment. For example, 

(Start with the value achieved) = $25000 (subtract total investment) – $1500/ (by total investment) $1500 X 100= 15.67% ROI.

There are other metrics that indicate improvements. Have more leads been generated? Has revenue increased? Are more people signing up for rewards programs? Social media managers can work with you to develop new strategies if you’re unhappy with the numbers.

Agencies are More Objective

Social media agencies can offer objectivity where it’s lacking. It’s not uncommon for you to see your business as your baby. Your blood, sweat, and tears went into creating it. However, your love might be blinding you from imperfections.

Social media managers look at things from a user perspective. They’ll tell you where things are lacking and what needs to be approved. Getting a different perspective is vital to running a successful social media campaign for your company.

There are Tons of Social Media Agencies Out There

There are over 50 million social media marketing companies, freelancers, and agencies around the world. The number of agencies in the U.S. increased 12.3% from last year alone. These extensive options might make it challenging to decide which one to work with. Here are a few qualifications you should look out for:

  • How successful have they been in the past?
  • How much experience do they have, and how long they’ve been in business?
  • How do they operate, and what are their processes? 

The ROI formula proves that working with a social media marketing agency is worth it. There are plenty of agencies to choose from, and it allows for objectivity. Since digital advertising will grow in popularity, it’s worth trying.

Social media agencies can take your business to the next level. These services increase engagement with users and establish brand authority. In addition, the organizations can save you time and stress so that you can focus on other things. The ROI continues to grow, and it’s logical to invest in these services since we live in a digital world. Make sure you hire the right company that’ll keep your needs in mind. 

Looking to Start Your Social Media Journey?

Frontier Marketing wants to help small businesses grow in any we can. So, we offer digital marketing services for companies looking to improve their online visibility. One service that’s available is social media marketing. Our experts will work with you to develop a plan that reaches customers across all channels. We’ll use cutting-edge research and targeted ads to increase brand recognition and more. Give us a call at (847) 254-0837 to start using these strategies to help your business!