Marketing Plan

Letter tiles spelling out the words vision and mission

Mission Statement vs. Vision Statement: How to Write Them and Know the Difference

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Keep reading to learn: What the difference is between mission statements and vision statements Why mission and vision statements are important for your business How to write mission and vision statements Good examples of mission and vision statements Here’s The Difference Between Mission Statement vs. Vision Statement If you’ve taken on the monumental task of […]

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A business owner contemplates the difference between target audiences and buyer personas

Target Audience vs. Buyer Persona—What’s the Difference? [Infographic]

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Keep reading this blog to learn: What the difference is between target audiences and buyer personas The definitions of target audience and buyer persona and what each should include The relationship between target audiences and buyer personas The advantages of target audiences and buyer personas Target Audiences and Buyer Personas are Both Important for a

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Graphic illustrating a variety of different marketing tactics around a unique selling proposition.

How to Write a Unique Selling Proposition for Your Small Business

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Learn How to Write a Unique Selling Proposition to Make Your Business Stand Out! A unique selling proposition is the key selling point your company will use to differentiate itself from the competition. But why does your company need to know how to write a unique selling proposition? Shouldn’t it be enough that your company

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