Every year, Black History Month gives everyone the chance to reflect on and appreciate the accomplishments of Black Americans not only in the struggle for justice, but in their professional lives. At Frontier Marketing, we find it important to recall all that Black Americans have accomplished in the marketing industry. It may not be as…
Keep reading to find out: What marketing handouts are Why they’re important for your business How you can use marketing handouts How to create marketing handouts Marketing Handouts Help People Easily Find Out What Your Business Is All About! Marketing continues to become more and more digital these days. But even in this increasingly digital…
Have you heard of the 4 P’s of marketing? Many small business owners regularly use them to market their products. If you haven’t heard of them, here’s a brief crash course: E. Jerome McCarthy came up with the 4 P’s in 1960. He suggested that every marketing strategy should consist of four key elements, each…
Learn How to Use a Competitive Analysis to Assess Your Marketing Strategy Harsh as it may sound, in business it’s not enough to be good at what you do. In order to succeed, your company has to be better than “the other guys.” Otherwise, your customers will choose the better option. That’s why it’s important…
Learn How to Make Effective Use of SWOTs in Your Organization Why do businesses fail? Recent research has shown that top reasons include lack of focus, lack of market need, and not committing to a plan. A top factor for success, meanwhile, is sticking to a chosen path while remaining willing to adjust. So, how…
Getting Familiar with the Buying Cycle Is Crucial to Converting Leads Does it seem like your business gets a lot of sales leads that haven’t been converting into paying customers? Are there customers who aren’t quite ready to make a buying decision yet, and you’re wondering how to bring them further down the pipeline? Like…