Traditional Marketing

Man and woman exchanging marketing handouts over table

How to Use Marketing Handouts Effectively to Promote Your Business [Infographic]

Keep reading to find out: What marketing handouts are Why they’re important for your business How you can use marketing handouts How to create marketing handouts Marketing Handouts Help People Easily Find Out What Your Business Is All About! Marketing continues to become more and more digital these days. But even in this increasingly digital […]

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Laptop with graphics showing the SAVE framework and a rocket shooting out of the middle

How the SAVE Framework Revolutionizes the Marketing Mix

The 4 P’s of Marketing aren’t Enough. Here’s Why the SAVE Framework is Better! Have you heard of the 4 P’s of marketing? Many small business owners regularly use them to market their products. If you haven’t heard of them, here’s a brief crash course: Jerome McCarthy came up with the 4 P’s in 1960.

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Keeping Up with the Joneses? Find Out with a Competitive Analysis

Learn How to Use a Competitive Analysis to Assess Your Marketing Strategy Harsh as it may sound, in business it’s not enough to be good at what you do. In order to succeed, your company has to be better than “the other guys.” Otherwise, your customers will choose the better option. That’s why it’s important

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Does Your Sales Team Understand Your Customers’ Buying Cycles?

Getting Familiar with the Buying Cycle Is Crucial to Converting Leads Does it seem like your business gets a lot of sales leads that haven’t been converting into paying customers? Are there customers who aren’t quite ready to make a buying decision yet, and you’re wondering how to bring them further down the pipeline? Like

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