The 4 P’s of Marketing aren’t Enough. Here’s Why the SAVE Framework is Better! Have you heard of the 4 P’s of marketing? Many small business owners regularly use them to market their products. If you haven’t heard of them, here’s a brief crash course: Jerome McCarthy came up with the 4 P’s in 1960.…
Learn How to Use a Competitive Analysis to Assess Your Marketing Strategy Harsh as it may sound, in business it’s not enough to be good at what you do. In order to succeed, your company has to be better than “the other guys.” Otherwise, your customers will choose the better option. That’s why it’s important…
Learn How to Make Effective Use of SWOTs in Your Organization Why do businesses fail? Recent research has shown that top reasons include lack of focus, lack of market need, and not committing to a plan. A top factor for success, meanwhile, is sticking to a chosen path while remaining willing to adjust. So, how…
What’s the Difference Between Vision and Mission Statements, and How Do You Write Them? If you’ve taken on the monumental task of starting and running a business, you’re likely driven by a dream or vision of the future that you want to work towards. To crystallize that vision into something clear and real, most organizations…
Getting Familiar with the Buying Cycle Is Crucial to Converting Leads Does it seem like your business gets a lot of sales leads that haven’t been converting into paying customers? Are there customers who aren’t quite ready to make a buying decision yet, and you’re wondering how to bring them further down the pipeline? Like…