Ray Tomlinson sent the first email in 1971. Since then, email has been a relevant and prominent force in marketing. These days, we use emails for much of our communication. It’s an essential medium that businesses use to connect and engage with their customer base. An email marketing strategy helps small businesses communicate effectively with…
In this blog, we’ll discuss: Why email marketing is effective When to use email marketing How to use email marketing most effectively What you can get from email marketing beside revenue How email marketing saves money Email marketing continues to be a central piece of an effective digital marketing strategy for outreach among target demographics.…
As a small business owner, where you spend your marketing dollars is not a decision you take lightly. You don’t have the time or resources to waste on channels that that don’t work. Luckily, there’s one reliable platform that’s not only cost-effective, but also delivers consistently outstanding ROI: email marketing. While it’s been around for…
With all the new technology and marketing strategies being developed year after year, it can be easy to forget about or discount the importance of email. As far as internet tech goes, email has been around for a relatively long time, and many underestimate its use beyond simple communications, especially with social media beckoning those…