Email Marketing
Email Marketing Services to Keep Customers Returning
Email marketing services have the highest return on investment (ROI) of any digital marketing channel. Most of your target customers check their email daily (if not multiple times throughout the day), so this is your opportunity to sell to them directly. Our email marketing agency will create customized and strategic campaigns to achieve your company’s goals.
Get a free Email Marketing consultation!
Learn how email marketing services can take your business to the next frontier!
Why Your Business Needs Email Marketing Services
Email marketing is the best way to directly market your products, services and content to relevant leads. No other digital marketing channel is as likely to get your message in front of people who are ready to buy what you’re selling. For this reason, email marketing is an important part of any successful digital marketing strategy.
What is Email Marketing?
Email marketing is the art of sending strategically crafted messages to a list of user-submitted emails. These messages can include monthly email newsletters, special announcements or automated responses triggered by specific user actions. Successful email campaigns engage specific users with personalized content when they’re most likely to read and act on it.
How Does Email Marketing Work?
Our agency builds successful email campaigns from the ground up. This includes setting up your email marketing platform, gathering customer emails and creating an email signup widget to collect more. Our team excels at designing sharp-looking branded campaigns with personalized content that speaks directly to your audience.
When it comes time to send, we use AI predictive sending and the latest best practices to deliver the messages at times your audience is most likely to open and read them. We use A/B testing and analytics software to monitor and refine your campaigns for even greater results.
What Results Can I Expect?
As mentioned above, email marketing typically has the highest ROI of any digital marketing channel. On average, companies earn $36 for every dollar spent on email marketing services.
When you hire our email marketing agency, you’ll receive professionally crafted campaigns designed using current best practices to achieve your marketing goals. Our team will continually refine our strategy to bring you greater success, and you’ll receive monthly reports on how your campaigns are doing.
Did You Know?
99% of email users check their inboxes every day. Some even check their email 20 times per day!
Furthermore, 50% of people report buying from marketing emails at least once per month!
This means your audience is looking for you to sell to them in their inbox.
This means you’re more likely than ever to succeed with expertly crafted email marketing campaigns!
Our Four-Step Email Marketing Process
Doing email marketing correctly takes a lot of time and resources, which most small businesses don’t have at their disposal. Our team of expert email marketers puts in the necessary grunt work for you so you can focus on all your other responsibilities. Here’s how we’ll build this channel to bring your company ongoing success:
1. Initial Setup
We’ll start by meeting with you to understand your email marketing goals. Then, we’ll help choose the best email marketing platform for your needs. We’ll set up an account on that platform for you and input a list of any customer emails you have. We can also create an email sign-up form on your website and social channels for ongoing email collection.
2. Campaign Design
Our team specializes in high-quality branded email newsletter design. We’ll create a unique layout based on your campaign goals, and the email marketing design will be responsive on any device. Each email will also include an optimized footer with relevant links to your website and social channels and clear calls to action geared toward your campaign goals.
3. Engaging Content
Every email will feature well-written and engaging copy crafted by our in-house content writers. We’ll also create custom graphics and videos highlighting your company’s unique value, products and services. The content will include links to relevant website pages or landing pages based on the objectives of each email campaign.
4. Send & Report
We will use all the tools at our disposal to achieve a high open rate for your emails. For example, we’ll use AI predictive sending to deliver emails at times when users most often check their inboxes. We’ll track the results of our efforts using Google and email analytics tools and provide you with detailed monthly reports on the results.
Choose the Best Email Marketing Services for Your Needs
Whether you want to reach customers on an ongoing or as-needed basis, we have the email marketing solutions for you. Our team creates monthly email newsletters, on-demand announcements and automated drip campaigns for our clients. Here’s what each of these email marketing services includes:
Monthly
Newsletters
Send one or more branded messages each month featuring your latest news, blogs, deals and more.
- Branded email marketing design
- Unique content created by in-house writers
- Optimized send times and subject lines
- Detailed analytics reports
On-Demand
Emails
Special emails created per your request to highlight upcoming events, limited-time deals, news and more.
- Custom layout based on the campaign goal
- Calls to action optimized for conversions
- Links to relevant website pages
- Detailed analytics reports
Automated Drip Campaigns
Automatically send a sequence of customized emails triggered by specific user actions or timeframes.
- Strategically planned email sequences
- Each email crafted with unique content
- Precise email recipient segmentation
- A/B testing and detailed reports
See What Our Email Marketing Clients Are Saying
Affordable Email Marketing Pricing Packages
Our email marketing services are competitively priced to bring you maximum value at the lowest possible cost. You can select from our standard pricing packages below or call to discuss a custom plan based on your unique needs.
Email Marketing
Lite Plan-
1 Monthly Campaign
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Unique Email Copy
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Branded Email Design
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Export/Import Contacts
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Dedicated Account Manager
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Monthly Meetings & Reports
Email Marketing
Plus Plan-
2 Monthly Campaign
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Unique Email Copy
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Branded Email Design
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Export/Import Contacts
-
Dedicated Account Manager
-
Monthly Meetings & Reports
Email Marketing
Pro Plan-
3 Monthly Campaign
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Unique Email Copy
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Branded Email Design
-
Export/Import Contacts
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Dedicated Account Manager
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Monthly Meetings & Reports
Frequently Asked Questions About Email Marketing
Why should I hire Frontier Marketing rather than do email marketing myself?
Our email marketing services are professionally crafted and strategically executed using the latest industry best practices. Many of our clients come to us because they don’t have the time or resources to produce the optimized campaigns we do. They appreciate how we save them time while connecting them with their customers. Plus, hiring our company is typically less expensive than hiring an in-house marketer or freelancer.
What sets Frontier Marketing’s email marketing service apart?
Aside from the professional quality of our email campaigns, we’re also exceptionally responsive to our clients’ needs. You can easily reach our team by phone or email if you need anything, and we have monthly meetings to discuss your email strategy. We’re flexible and will continuously refine your email marketing strategy to best meet your company’s goals.
What email marketing platforms do you use?
We work with a wide variety of email marketing platforms. Our favorite is Robly for its automation and email list segmentation capabilities. We also frequently use MailChimp and Constant Contact, but we’re happy to work with any other platform you prefer.
Which channels does email work well with?
Email marketing services often complement a company’s organic SEO and social media marketing channels by bolstering their traffic. Many of our clients promote their recent blog content in their email newsletters. Email blasts are great places to encourage your subscribers to follow you on your social media channels.
What is a drip email marketing campaign?
A drip email marketing campaign is a strategically timed sequence of emails automatically sent to your subscribers when they take specific actions. One example occurs on e-commerce sites when someone adds an item to their cart but doesn’t purchase it. Often, this triggers a drip campaign reminding that user about the item in their cart and encouraging them to buy it. The sequence of emails could include a reminder email the next day followed by another email with a discount or coupon a few days later.
What do you do to maintain my email list?
Part of our email marketing management service includes uploading new customer lists to your email platform. Our team will add new email addresses and segment your lists to ensure your campaigns reach the right audience every month.
How do you optimize emails to ensure recipients open them?
We use several best practices to make emails enticing to open. We send the emails from a verified and branded domain to make them appear more trustworthy. Our subject lines are also eye-catching and engaging. Plus, we often send second emails with alternate subject lines to users who didn’t open the first one.
What types of analytics do you track to measure email campaign success?
Our email reports include several key performance indicators, including email open rate, unique clicks received and any conversion data we can track through Google Analytics. Our team will update you on how your campaigns are going at our monthly meetings.
Ready to Take Your Email Marketing to the Next Frontier?
Our team is ready to craft customized email marketing services to exceed your business goals. Contact us today to discuss how the Frontier Marketing team can best serve you! We serve local customers in Fox Lake, IL, Chicagoland and throughout the country.