This is Why Paid Ads are Essential for Your Business

What are the marketing goals you want to achieve right now? Do you want to grow brand awareness, get qualified leads or increase e-commerce sales? PPC advertising is the best digital marketing channel for attaining those goals quickly, efficiently and cost-effectively.

But here’s the thing: You will only be successful using paid ads if you know what you’re doing. It takes a lot of time and effort to master the art of successful PPC management.

Unfortunately, most small business owners don’t have the bandwidth to become paid ads pros. As a result, companies often make avoidable mistakes and wind up overspending and underachieving with their PPC ads.

We don’t want this to happen to you! We’re here to help. When you hire Frontier Marketing, you get your own team of paid ads experts who will work hard to achieve your goals while you focus on running your business.

What is PPC Management?

PPC management involves creating tailored marketing messages and paying an ad platform to show those messages to your target audience. The key to doing this well is performing thorough research to determine which demographics, locations or search terms to target with your ads. You must also strategically create ads that speak your target audience’s language and motivate them to act.

The PPC in PPC management stands for “pay-per-click.” Many ad platforms use this payment model, which charges you a set amount every time someone clicks on your ad. Another payment model is PPM, or “pay-per-impression,” which charges you a set amount every time your ad appears on someone’s screen.   

How Does Paid Advertising Work?

Successful paid advertising campaigns begin with identifying your advertising goals and researching your target audience. Our team determines the best search terms, locations and demographics to target and reach relevant people. We then create ads featuring engaging copy, photos, videos and calls to action for your audience.

Each ad campaign has a budget for the maximum amount of money you’re willing to bid for ad placement. PPC ad platforms use an auction model to give the highest bidders the best ad spots.

Once we launch an ad campaign, we monitor its performance and adjust the ads as needed. You’ll receive regular updates on how your ads are performing at our monthly meetings.

What Kind of Growth Can I Expect?

One of the best things about paid ads is they provide some of the quickest results of any digital marketing channel. Still, how long it takes to see the results you’re looking for depends on your goals. If your goal is to get more traffic to your site, you could start seeing results within a few days. Lead generation and conversion goals typically take three to six months of adjusting and refining the ads strategy to begin seeing success.

A successful pay-per-click management strategy often takes a lot of testing, refining, trial and error. So, don’t get discouraged if results aren’t ideal right away. Our PPC agency will optimize your ads to bring you the best results over time.

PPC management also strengthens organic SEO and social media marketing. Paid ads can boost traffic to your website’s content or increase your social media followers. In this way, it’s an excellent short-term channel for bolstering your long-term marketing strategies.