Association Marketing
Social Media Marketing for Networking Associations
These days, people are more likely to buy from businesses that are active on social media. A strong social media marketing strategy builds trust by supplying your followers with up-to-date and valuable information. Our team will craft and execute a custom strategy to give your brand a strong presence on all your social channels.
Request Your Free Consultation
Learn how social media marketing services can take your association to the next frontier!
Why Your Association Needs Social Media Marketing
Other than your website, people are most likely to check social media to learn about your business. What do you think will happen if they don’t find you on Facebook, or worse, see a half-finished page that hasn’t been posted on in years? If they feel like you don’t care about your social media presence, they probably won’t care about you.
Professionally maintained and current social pages are essential for making a strong impression and gaining a competitive edge. Many companies don’t take the time to use social media correctly. So, your organization will outshine your competitors if you do.
What is Social Media Marketing?
Social media marketing involves creating, optimizing, updating and monitoring an organization’s social media pages. Our social media agency regularly posts branded, engaging and promotional content on each social channel and responds to all comments and messages in a timely manner. This service can also include paid ad creation, optimization and monitoring on multiple social platforms.
How Does Social Media Marketing Work?
The Frontier Marketing team can build your social presence from scratch or work with any existing pages you have. We create pages on the most popular platforms for businesses, including Facebook, LinkedIn, Instagram, Twitter and YouTube and optimize them by filling out the profiles with accurate information.
Once your pages are complete, we consistently publish posts on each channel. These posts are strategically crafted to attract your audience’s attention, encourage people to engage with your brand and promote your products and services. We also monitor each page to respond quickly and professionally to any comments or messages you receive. You will receive reports and updates on the status of your social channels at our monthly meetings.
What Types of Results Can I Expect?
Your social media pages will become a point of pride for your company. Each page will feature a sharp-looking and branded profile picture, cover photo and custom-made graphics and videos. All the information on your pages will be accurate and consistent across all social channels. It will be evident to all visitors that your company is active on social media.
We can’t guarantee that our social media efforts will increase your business’s conversions. However, an active and attractive social presence will increase your likelihood of gaining more customers. Furthermore, social media marketing strengthens other high-ROI marketing channels, including PPC management and email marketing. In this way, your social pages will serve as conduits for creating loyal customers.
Did You Know?
Internet users spend an average of 151 minutes per day on social media. That’s a lot of valuable time to catch people’s attention!
Furthermore, 80% of consumers say getting to know a brand on social media makes them more likely to buy from it.
So, marketing your business on social media is not a waste of time and energy.
It will yield dividends for years to come by creating raving fans of your brand!
Our Four-Step Social Media Marketing Process
Effective social media marketing requires more than making a page and posting now and then. It’s a systematic process of careful optimization and strategic post-planning. Our team will ensure everything you do on social media serves your company’s goals. Here’s how:
1. Page Creation & Optimization
We’ll set up pages for your company on Facebook, LinkedIn, Twitter, Instagram and YouTube. Then, we’ll optimize those pages by filling in all details about your company using information we gathered and received approval from you to use. We will also create and publish professionally designed profile pictures and cover photos on each channel.
2. Weekly Channel Posting
Our social media marketers will create several post types to attract your audience and promote your brand. We’ll publish these posts at times when people are most likely to see them and engage with them. You can select a posting frequency of anywhere from one to seven posts per week. Plus, you can add regular paid ad creation and optimization as well.
3. Page Monitoring & Maintenance
We’ll keep a close eye on all your social media channels to ensure all your information stays accurate and up to date. When a visitor leaves a comment or message, we’ll be notified and respond in a timely and professional manner that reflects your brand voice. We’ll let you know about any negative messages you receive and respond per your guidance.
4. Meetings, Training & Reporting
You’ll receive detailed updates about your social channels’ status at our monthly meetings. These updates will include analytics reports from your channels, which we will explain and answer your questions. We’re also happy to train your team to post your own content, videos and images to supplement our work.
Select The Best Social Media Marketing Plan for Your Professional Networking Organization
We provide organic and paid social media services to help businesses achieve various goals. Our organic package is great for maintaining a strong social media presence. Conversely, paid advertising will quickly expand the reach of your messaging to a precisely targeted audience. We recommend using both services for a balanced strategy.
Organic Social
Media Posting
Get professionally created, optimized and monitored social pages with weekly postings on each channel.
- Pages on Facebook, LinkedIn, Twitter, Instagram and YouTube
- Anywhere from one to seven posts per week on each channel
- Branded cover photos, custom videos and unique graphics
- Timely responses to all comments and messages
- Coaching for content posting, video recording and image posting
- Monthly scheduled meetings with reports and analytics
Paid Social
Media Ads
Promote your brand, products and services with paid advertising on Facebook, Instagram and LinkedIn.
- Carefully researched and targeted audiences
- Conversion tracking tools installed on the company website
- Multiple ad types available, including display and lead-generation ads
- Strategic A/B testing with multiple text and graphic variations
- Monitoring and managing all individual ad campaigns
- Monthly meetings with paid ad reports and summary
Monthly
Newsletters
Send one or more branded messages each month featuring your latest news, blogs, deals and more.
- Branded email marketing design
- Unique content created by in-house writers
- Optimized send times and subject lines
- Detailed analytics reports
See What Our Associations Are Saying About Us
Affordable Pricing Packages for Your Convenience
Customize our social media services to precisely match your needs. Tell us the platforms you’d like to post on and the number of posts per week, and we’ll take care of the rest! Here’s a pricing overview of each of our services:
Social Media Marketing
2 Weekly Posts with LinkedIn Ads-
3 Social Channels
-
Page Creation & Optimization
-
2 Posts Per Week
-
Dedicated Account Manager
-
Monthly Meetings & Reports
Social Media Marketing
3 Weekly Posts with LinkedIn Ads-
3 Social Channels
-
Page Creation & Optimization
-
3 Posts Per Week
-
Dedicated Account Manager
-
Monthly Meetings & Reports
Social Media Marketing
4 Weekly Posts with LinkedIn Ads-
3 Social Channels
-
Page Creation & Optimization
-
4 Posts Per Week
-
Dedicated Account Manager
-
Monthly Meetings & Reports
Frequently Asked Questions About Social Media
Why should I hire Frontier Marketing instead of doing social media by myself?
Many businesses don’t have the time, ability and expertise to do social media marketing well. Creating and publishing social posts every week requires hours of work and often gets lost in the busyness. Plus, social media trends frequently change, so you need to be aware of which types of posts are performing best to get good results. Our social media agency has the bandwidth, knowledge and creative skills to create outstanding social media campaigns so you don’t have to.
What sets your social media marketing agency apart from your competitors?
At Frontier Marketing, we don’t offer a one-size-fits-all social media package. Instead, we personalize our services to each client to provide the best strategies for achieving their goals. We’ll learn what makes your business uniquely great and craft social media posts that accentuate your brand’s most original and appealing selling points.
What are some examples of the types of social media posts you create?
We create many different types of posts to keep a company’s content fresh, interesting and valuable to its followers. Some of the most engaging posts include interesting facts, behind-the-scenes photos, industry news, holiday greetings and helpful tips. We’ll also promote a client’s products, services, blog posts and email newsletter.
What’s the point of posting non-promotional posts?
Some clients wonder why they would waste time with social posts that aren’t directly selling their products or services. The reason is because strictly promotional posts don’t perform well on social media. People visit these platforms because they’re looking for fun, interesting and helpful content. So, the more free value you can provide them on social media, the more they will engage with your posts and increase your brand visibility as your posts go viral.
How is social media marketing effective?
Social media marketing is effective because it uses brand transparency and relatability to create a favorable public perception and win people’s trust. People feel more comfortable buying from a company they know. When your social posts highlight your brand’s personality and mission, people get to know you and become loyal to your brand over time.
How does social media marketing influence consumer behavior?
Many consumers use social media to research companies, products and services before making purchasing decisions. Therefore, the more information you have on your social pages about what makes your organization great, the better. Often, it takes seeing your posts a few times before a person is finally persuaded to buy from your brand.
What types of businesses benefit most from social media marketing?
We have many different types of clients that have found success on social media. In our experience, restaurants, entertainment companies, nonprofits and businesses selling physical products tend to have the most success. However, any business will benefit from having active and optimized social pages.
What are the most important social media metrics?
The social media metrics we pay the closest attention to are the engagement rate and click-through rate (CTR) of our posts. The engagement rate tells you how many likes, comments and shares you average per post. The more engagements your posts get, the more people will see them. CTR is also important because it tells you how frequently people take your desired action on a post. The higher the CTR, the more traffic you drive to your landing pages.
Take Your Professional Association’s Social Media Marketing to the Next Frontier!
Want a consistent social presence with valuable posts that will delight your followers? Contact us today for a free consultation with our social media marketing agency! We serve clients in Fox Lake, IL, the surrounding Chicago region and throughout the country.