An image showing different social media logos on cubes to represent a social media strategy during a crisis.

9 Ways to Adjust Your Social Media Strategy During a Crisis

See How to Adapt Your Social Media Strategy During a Crisis! Does your social media strategy include what to do during a crisis?  With the recent coronavirus (COVID-19) pandemic, it’s a good idea to re-evaluate your social media strategy. Studies show that many people are on Facebook right now, and that means more chances to […]

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35 Basic SEO Terms Every Small Business Owner Needs to Know

Understanding These Basic SEO Terms Can Help Your Small Business! Keep reading this post to find out: The most important basic SEO terms for small business owners How these SEO terms can help users find your website Why these SEO terms impact your small business Do you ever feel lost as you wade through a

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15 Virtual Meeting Best Practices You Need to Be Following

Follow These Virtual Meeting Best Practices from Start to Finish for the Best Experience!  How have your virtual meetings been going? Have you come across some problems making the leap from in-person meetings to virtual ones?  The transition is a lot harder than you would expect. And if your small business was suddenly thrust into

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An image showing a woman putting money into a jar labeled “Savings” as part of the cost reduction strategy.

Small Business Do’s and Don’ts for a Cost Reduction Strategy

What Should You Include in Your Small Business’s Cost Reduction Strategy? As we enter another recession, it’s important to start brainstorming cost-cutting measures for business. If your business is under ten years old, this is the first time you’ve had to deal with an economic downturn. So, we want to help you as you venture

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A graphic showing a downward arrow being saved by a life preserver to show why you need marketing in a recession.

7 Vital Reasons Not to Cut Digital Marketing in a Recession

Keep reading to find out: How marketing in a recession helps your small business Why it is considered a bad move to cut marketing during economic downturns How marketing in a recession helps your small business plan for the future Here’s Why Your Small Business Needs Digital Marketing in a Recession! These days, a lot

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What is the Importance of Content Marketing for Small Businesses?

Businesses Need to Understand the Importance of Content Marketing. Here’s Why! Why is content marketing so important? Keep reading to find out: How content marketing brings success to small businesses How content marketing improves your SEO, conversions, and brand reputation How content marketing costs less for your small business in the long run Think of

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7 Secrets to Creating High-Quality Print Marketing Materials

Here’s Everything You Should Know About Producing Print Marketing Materials for Your Business! Print, contrary to popular belief, is not dead. And it’s especially not dead for small businesses who use print marketing the right way. Your print marketing material is a tangible object that customers can hold onto. Eye-catching designs have the power to

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A graphic showing a small business advertising with social media icons going in the top end of a funnel and money coming out the bottom end.

What are the Best Ways to Advertise Your Business on Social Media?

The Right Social Media Platform Provides the Best Advertising for Small Business Owners! Do you ever feel overwhelmed by the number of social media platforms out there? Between Facebook and Instagram and LinkedIn and everything else, it can be hard to navigate. And then, when it comes time to advertise on social media, where do

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