Historical Optimization Allows You to Get Value from Old Blog Posts When was the last time you read one of your company’s old blog posts? If you’ve had a blog for a while now, then you probably don’t think much about your posts from years ago. And why would you want to look at anything […]
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Learn How to Write a Unique Selling Proposition to Make Your Business Stand Out! A unique selling proposition is the key selling point your company will use to differentiate itself from the competition. But why does your company need to know how to write a unique selling proposition? Shouldn’t it be enough that your company
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Local Citations Play a Key Role in Your Business Success Are you doing everything you can to boost your business online? What about citations? No, not the citations you sweated over writing term papers long ago. Local citations, or online business listings, are crucial in getting your company’s name out there. If you’re a restaurant,
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Capitalize on Color in Marketing to Boost Your Business There’s no doubt about it: Color in marketing affects your bottom line. Advertisers have long used colors to attract customers. Color responses account for 60 percent of the acceptance or rejection of a product or service, psychologists suggest. On average, the buying decision is made within
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Learning Local SEO Ranking Factors will Help Your Business Website Thrive! Did you know that people spend 80% of their disposable income within 20 miles of their homes? It’s true! This fact is one of the many reasons why knowing local SEO ranking factors is important. Want to learn more? In this post, we will
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Here’s a Behind the Scenes Look at Our Website and Branding Redesign! In case you hadn’t noticed, we recently made some big changes here at Frontier Marketing. In the past month, we released an updated version of our website with many awesome new features. We also unveiled a branding redesign to complement our new site
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We’ve Grown a lot in the Past Five Years, but We Still Have More to Do! On Monday, May 6, 2019, Frontier Marketing turned five years old. It’s hard to believe it’s been five years already, but it’s certainly a milestone worth celebrating! And while we did celebrate our first five years as a company,
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The 4 P’s of Marketing aren’t Enough. Here’s Why the SAVE Framework is Better! Have you heard of the 4 P’s of marketing? Many small business owners regularly use them to market their products. If you haven’t heard of them, here’s a brief crash course: Jerome McCarthy came up with the 4 P’s in 1960.
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Bad reviews can spell disaster for your business. In our hyper-social world, people rely heavily on the testimonials of past customers before making a buying decision. In fact, in some cases, only 5% of consumers convert after finding a negative review for a product. So, it’s easy to see why so many business owners frantically
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