Continue reading to learn: The key differences between hiring a marketing consultant and a marketing agency What a marketing consultant does (and doesn’t do) versus an agency’s role How consultants and agencies can team up for maximum impact When your business needs marketing help, you might be unsure whether to hire a marketing consultant or […]
Marketing and Consulting Agencies: What Are the Differences? Read More »
Keep reading to find out: What marketing handouts are Why they’re important for your business How you can use marketing handouts How to create marketing handouts Marketing Handouts Help People Easily Find Out What Your Business Is All About! Marketing continues to become more and more digital these days. But even in this increasingly digital
How to Use Marketing Handouts Effectively to Promote Your Business [Infographic] Read More »
The 4 P’s of Marketing aren’t Enough. Here’s Why the SAVE Framework is Better! Have you heard of the 4 P’s of marketing? Many small business owners regularly use them to market their products. If you haven’t heard of them, here’s a brief crash course: Jerome McCarthy came up with the 4 P’s in 1960.
How the SAVE Framework Revolutionizes the Marketing Mix Read More »
Learn How to Use a Competitive Analysis to Assess Your Marketing Strategy Harsh as it may sound, in business it’s not enough to be good at what you do. In order to succeed, your company has to be better than “the other guys.” Otherwise, your customers will choose the better option. That’s why it’s important
Keeping Up with the Joneses? Find Out with a Competitive Analysis Read More »
Learn How to Make Effective Use of SWOTs in Your Organization Why do businesses fail? Recent research has shown that top reasons include lack of focus, lack of market need, and not committing to a plan. A top factor for success, meanwhile, is sticking to a chosen path while remaining willing to adjust. So, how
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Getting Familiar with the Buying Cycle Is Crucial to Converting Leads Does it seem like your business gets a lot of sales leads that haven’t been converting into paying customers? Are there customers who aren’t quite ready to make a buying decision yet, and you’re wondering how to bring them further down the pipeline? Like
Does Your Sales Team Understand Your Customers’ Buying Cycles? Read More »
