Most business owners have no idea how the rest of the world views them, or how to control their reputation. Knowing what your prospects think of you is vital for the growth of your company. Let’s say you are the owner of a chiropractic clinic and someone is in desperate need of a chiropractor. What is the first thing they will do? They will probably search “chiropractors near me”, “what did other people say about them?” and “What kind of ratings do they have?” Obviously, they will not want to seek clinical help from a business with low ratings or complaints. They would most likely drive another 20 minutes to reach a trusted business with high ratings. The Internet is an essential avenue for finding the nitty-gritty details about people and businesses. If you have a poor online reputation you might as well just include the word “avoid” in front of your logo.
Having a bad reputation can really hurt your business. If you are now suffering a loss of clientele because of a few bad online reviews, you understand how serious this is. Not to worry, there are things that you can do to climb out of the hole you may be in. However, it may be a bit more hands-on than you are used to.
Repairing your online reputation is less about hiding the negatives and more about building on the positives. Here are 3 steps to help you get on track for a great reputation:
1. Set up Shop— Create a profile on every social media platform for businesses like: Yelp, Google+, Yahoo and YouTube. Set aside a few hours per week to read what people are saying about you and respond to them— be sure to stay positive.
2. Stack up the Gold Stars— The trick is to get as many positive reviews as possible, which includes and goes beyond giving good service and knowing how to talk to unhappy customers. When you know you have a customer who is really satisfied with your product or service ask them to write a review. Remember, the more positive reviews you have, the better your SEO score will be. This means more people will find your business and the more success you will have!
3. Save Face— No matter how awesome you and your business are, there will always be unsatisfied customers now and then. Learning how to talk to those unhappy customers and turning them into satisfied customers who are willing to come back is key.
This may seem like a lot of extra work when you are already busy as it is. No need to worry, there are some great marketing teams like Frontier Marketing LLC who strive to help business owners get the best results from owning a business.
At Frontier Marketing LLC, we focus on increasing the positive buzz for our clients using social media and online interaction with their clients. We start by setting up a profile on Yelp, Google+, Yahoo and YouTube. We closely monitor these accounts and whenever issues should arise we will walk our clients through the process of how to address the issue in order to keep customers happy. We even create post-cards for our clients to give to their happy customers, which include detailed instructions on how to leave a positive review.
If you are in need of reputation management, call Frontier Marketing LLC today!