Summer is for swimming, sunning, and becoming a savvy marketer. Fortunately, we have just the tips you need to grab your customers’ attention.

We worked throughout May on a variety of topics to help you stay on top of things this summer and beyond. These topics include Google Search Console, amazing Facebook ads, flyer designs, and Google My Business.

If you subscribe to our YouTube channel, you can watch our videos right away. But just in case you missed one, we’ve packed May’s advice into a single blog for your summer viewing.

We enjoy making these tips and hope they make your life easier.

Are you doing everything you can to get the most out of your SEO strategy? If you aren’t using Google Search Console, it’s time to take things up a notch.

Google Search Console is a must-have for businesses. You’ll find valuable insights into your website’s performance. That means clicks and search results, for starters. You’ll also learn about your site’s indexability, any errors that have popped up, and enhancements for mobile usability,

Joe Bongiovanni makes things easy with step-by-step instructions for setting up all your domains.

So, you’ve boosted several of your Facebook posts, but you’d like to up your ad game? Joe Boettcher wants you to take a closer look at the blue “Promote” button in the bottom left corner of the Facebook page.

You already know about boosting your post, but the other options may surprise you.

One option allows you to edit a premade ad to suit your business. Another provides an ad with a map directing people to your location. Still another sets up a phone call to your business, if the person is using a mobile device.

For even more attention, gather up your business photos for a slideshow.

There’s nothing like an eye-catching flyer to spread the word about your business. But how can you make sure your flyer looks eye-catching and professional?

Graphic designer Jackie Malinowski points out that having high-quality photos or illustrations are crucial. Poor quality photos can drag down the look of an otherwise appealing design.

Some other tips? Step back a little to be sure your flyer is easy to read from a distance. And try making the most important word in the top headline bigger than the rest of the words to get your point across. Don’t forget to enhance your branding by sticking with the company color scheme and showing off your logo.

Are you taking advantage of Google My Business? If not, you’re missing out on a huge opportunity.

Google My Business, also known as GMB, is one of the most valuable social channels for businesses. It drives the local business search results for Google search, Macs, and Google Assistant. Creating and optimizing your listing increases the chances of customers finding your company online.

The first step is claiming or creating your listing. Nikki Cornelius walks you through the process, warning of pitfalls and highlighting key opportunities.

Do you have a marketing tip you’d like to share? Or maybe there’s a topic you’d like us to cover. We’d love to hear your suggestions and questions at 847-254-0837.