And the business of digital marketing moves even faster.

It seems like every day SEOs and online marketers geek out over the Next Big Thing in the industry. Sometimes it can be tricky to know which developments are just fleeting fads and which will become game changers. But recently, there have been many promising changes that we think every business owner should pay attention to.

So, here are six lucrative digital marketing trends that aren’t going anywhere anytime soon.

The last several years have seen a tremendous uptick in the number of businesses using social media. In 2016, there were approximately 60 million businesses with a Facebook—and that number has surely grown. This staggering statistic means that if you want to stay competitive, embracing the power of social media is a good time investment.

Social media offers extraordinary opportunities for business growth and brand awareness. By creating valuable and engaging posts on social media, you begin to build meaningful relationships with your customers.

With over two billion users worldwide feeding into its algorithm, Facebook is an information treasure trove. This data can be used to create hyper-targeted ads based on demographic, hobbies, interests, geographic location, and more.

This approach to advertising is one of the most exciting digital marketing trends. Facebook offers business owners a game-changing marketing tool that can reach their desired audience by spending as little as $1 per day.

Even better, the social network’s Ad Manager is user-friendly and offers many educational resources to help you get the most mileage out of your ad dollars.

The way we use search engines is constantly evolving and voice searches are becoming increasingly more popular. These days, people rely more heavily on virtual assistants to get the information they need. This on-the-go method of search is changing the way Google delivers results.

Currently, about 20% of all Google searches are voice-based and this number will only increase. With the rise of voice search, businesses must evolve with their customers if they want to stay relevant. This means creating user-focused content optimized around conversational, long-tail keyworks that mirror the way people make voice searches.

Digital might be the powerhouse of today and the future, but the backbone of marketing remains rooted in the physical. People will always love the experience of holding something tangible in their hands. That’s why we still have brick-and-mortar stores where customers can have the sensory experience they crave.

The beauty of graphic design is that it can be used flawlessly for both printed and digital marketing materials. For example, eye-catching infographics make fantastic printed handouts as well as excellent companions to web content or blog posts. The same can be said for logos, posters, pamphlets, and any other visuals you might have in your promotional repertoire.

Did you know that more than 500 million hours of videos are watched every single day?

Video is rapidly becoming one of the most popular forms of content across social media, and it it’s easy to see why. Videos can communicate dense chunks of information in an easily digestible, highly-engaging way. Plus, videos are powerful vehicles of persuasion, making them potentially great conversion boosters.

Thanks to today’s sophisticated technology, it’s possible to make decent videos for your company with nothing but your smartphone’s camera. So, if you’re looking to add a little pizzazz to your digital marketing, you might consider hopping on the video bandwagon!

Since Google’s last major algorithm update, there has been more emphasis placed on the user experience. One of the main ways that search engines measure user experience is by keeping track of the backlinks your website has on other sites. Perhaps more importantly, Google takes stock of the quality of those links. A portfolio of high-quality backlinks tells Google that your site is high-authority with information a lot of people want.

To start building your backlink portfolio, claim your business on Google and thoroughly fill out your profile. This alone will do wonders for your local search rankings. After that, you can start claiming citations on with directories like your local chamber of commerce and other business networking groups. These are the low-hanging fruit of link building.

But you can take it a step further.

You can connect with businesses that are related to yours and partner up to guest-blog on each other’s sites. Linking to your website in these posts both increase your brand exposure and make great additions to your backlink portfolio!

Sometimes it can be tough to keep pace with all the latest updates in technology and business. But part of the fun is learning to adapt as the rules of the game change. Hopefully this list provided you with better insight into some of the most important recent changes in the industry.