A graphic image showing megaphones and speech bubbles to show a brand’s voice online.

How to Create a Useful Brand Voice Guide for Your Business

Keep reading this article to find out:  How a distinct brand voice gives your brand recognition How to develop a voice for your small business across all channels How to implement and use your small business’s voice for greater success Make Your Small Business Stand Out with a Unique, Captivating Brand Voice Guide! We can […]

How to Create a Useful Brand Voice Guide for Your Business Read More »

A graphic showing people watching videos on Facebook Live and Instagram live while next to a video screen.

Facebook Live vs Instagram Live: The Last Guide You’ll Ever Need

Facebook Live vs. Instagram Live: Which One Should Small Business Owners Use? Find Out Here! Do you know if Facebook Live or Instagram Live is right for your small business? Keep reading to find out:  How Facebook Live and Instagram Live work How you can use each of the platforms What some helpful tips for

Facebook Live vs Instagram Live: The Last Guide You’ll Ever Need Read More »

An image showing a voice search program on a smart phone.

Keywords for Voice Search: Navigating the Latest SEO Trend

Everything You Need to Know About Keywords for Voice Search Optimization! A few decades ago, the idea of physically speaking with machines seemed like a far-out science fiction concept. But that future is here now with advances in voice search technology. Devices like OK Google, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana have spring boarded

Keywords for Voice Search: Navigating the Latest SEO Trend Read More »

An image showing different social media logos on cubes to represent a social media strategy during a crisis.

9 Ways to Adjust Your Social Media Strategy During a Crisis

See How to Adapt Your Social Media Strategy During a Crisis! Does your social media strategy include what to do during a crisis?  With the recent coronavirus (COVID-19) pandemic, it’s a good idea to re-evaluate your social media strategy. Studies show that many people are on Facebook right now, and that means more chances to

9 Ways to Adjust Your Social Media Strategy During a Crisis Read More »

An image showing the word “SEO” is surrounded by basic SEO terms that relate to search engine optimization.

35 Basic SEO Terms Every Small Business Owner Needs to Know

Understanding These Basic SEO Terms Can Help Your Small Business! Keep reading this post to find out: The most important basic SEO terms for small business owners How these SEO terms can help users find your website Why these SEO terms impact your small business Do you ever feel lost as you wade through a

35 Basic SEO Terms Every Small Business Owner Needs to Know Read More »

A graphic image showing different people on a video call as part of the virtual meeting best practices.

15 Virtual Meeting Best Practices You Need to Be Following

Follow These Virtual Meeting Best Practices from Start to Finish for the Best Experience!  How have your virtual meetings been going? Have you come across some problems making the leap from in-person meetings to virtual ones?  The transition is a lot harder than you would expect. And if your small business was suddenly thrust into

15 Virtual Meeting Best Practices You Need to Be Following Read More »

An image showing a woman putting money into a jar labeled “Savings” as part of the cost reduction strategy.

Small Business Do’s and Don’ts for a Cost Reduction Strategy

What Should You Include in Your Small Business’s Cost Reduction Strategy? As we enter another recession, it’s important to start brainstorming cost-cutting measures for business. If your business is under ten years old, this is the first time you’ve had to deal with an economic downturn. So, we want to help you as you venture

Small Business Do’s and Don’ts for a Cost Reduction Strategy Read More »

A graphic showing a downward arrow being saved by a life preserver to show why you need marketing in a recession.

7 Vital Reasons Not to Cut Digital Marketing in a Recession

Keep reading to find out: How marketing in a recession helps your small business Why it is considered a bad move to cut marketing during economic downturns How marketing in a recession helps your small business plan for the future Here’s Why Your Small Business Needs Digital Marketing in a Recession! These days, a lot

7 Vital Reasons Not to Cut Digital Marketing in a Recession Read More »