Image of a person recording a customer testimonial video on a smartphone

How to Make Customer Testimonial Videos That Will Win You More Customers

Keep reading this blog to learn: What customer testimonial videos are and why they’re so effective The many benefits of client testimonial videos How to make a video testimonial and what to include in it How long testimonial videos should be and how to edit them Where to find good examples of testimonial videos online […]

How to Make Customer Testimonial Videos That Will Win You More Customers Read More »

Image featuring TikTok branding and a photo of Isabella Trikolas

Is Small Business on TikTok Worth It? Our Q&A with a TikTok Expert!

Keep reading this blog to learn: What TikTok is and why it’s popular The types of people that are using TikTok How to use TikTok to promote your small business Examples of how businesses have found success on TikTok Whether TikTok ads are worth it for small businesses Learn How to Promote Your Small Business

Is Small Business on TikTok Worth It? Our Q&A with a TikTok Expert! Read More »

An image of the Facebook app open on a smart phone held in front of a laptop with Facebook.com open.

Navigating the New Facebook Layout: What You Need to Know

Facebook’s got a brand-new look. Keep reading this article to see:  What major changes Facebook has made to its desktop site Why those changes were made in the first place What this means for the future of Facebook The New Facebook Layout Puts the Focus on Groups and User-Friendliness Facebook has been rolling out its

Navigating the New Facebook Layout: What You Need to Know Read More »

A graphic image showing megaphones and speech bubbles to show a brand’s voice online.

How to Create a Useful Brand Voice Guide for Your Business

Keep reading this article to find out:  How a distinct brand voice gives your brand recognition How to develop a voice for your small business across all channels How to implement and use your small business’s voice for greater success Make Your Small Business Stand Out with a Unique, Captivating Brand Voice Guide! We can

How to Create a Useful Brand Voice Guide for Your Business Read More »

A graphic showing people watching videos on Facebook Live and Instagram live while next to a video screen.

Facebook Live vs Instagram Live: The Last Guide You’ll Ever Need

Facebook Live vs. Instagram Live: Which One Should Small Business Owners Use? Find Out Here! Do you know if Facebook Live or Instagram Live is right for your small business? Keep reading to find out:  How Facebook Live and Instagram Live work How you can use each of the platforms What some helpful tips for

Facebook Live vs Instagram Live: The Last Guide You’ll Ever Need Read More »

An image showing a voice search program on a smart phone.

Keywords for Voice Search: Navigating the Latest SEO Trend

Everything You Need to Know About Keywords for Voice Search Optimization! A few decades ago, the idea of physically speaking with machines seemed like a far-out science fiction concept. But that future is here now with advances in voice search technology. Devices like OK Google, Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana have spring boarded

Keywords for Voice Search: Navigating the Latest SEO Trend Read More »

An image showing different social media logos on cubes to represent a social media strategy during a crisis.

9 Ways to Adjust Your Social Media Strategy During a Crisis

See How to Adapt Your Social Media Strategy During a Crisis! Does your social media strategy include what to do during a crisis?  With the recent coronavirus (COVID-19) pandemic, it’s a good idea to re-evaluate your social media strategy. Studies show that many people are on Facebook right now, and that means more chances to

9 Ways to Adjust Your Social Media Strategy During a Crisis Read More »

An image showing the word “SEO” is surrounded by basic SEO terms that relate to search engine optimization.

35 Basic SEO Terms Every Small Business Owner Needs to Know

Understanding These Basic SEO Terms Can Help Your Small Business! Keep reading this post to find out: The most important basic SEO terms for small business owners How these SEO terms can help users find your website Why these SEO terms impact your small business Do you ever feel lost as you wade through a

35 Basic SEO Terms Every Small Business Owner Needs to Know Read More »