We’re Grateful for Seven Years of Supporting Small Businesses!
Is there anything more gratifying in this world than knowing you’ve made a difference in someone else’s life? Honestly, we can’t think of anything, which is good news because it confirms we’re still in the right industry!
For seven years, the mission of Frontier Marketing has been to make life easier for small business owners. We’ve done this by taking the burden of digital marketing off their plates and bringing them amazing results through our services.
Along the way, we’ve developed lasting relationships both with our clients and each other. And our company has grown, even in the face of trying challenges like the pandemic. We’re still as committed to our mission now as we were when Joe Bongiovanni started our company back in 2014, and we’re getting better at it every day.
In other words, these last seven years have been a blast, and we’re so excited for the future!
What has our company been up to this past year? We’re glad you asked! Here’s a snapshot of what’s been going on in the seventh year of our existence.
Helping Our Clients in Unusual Times
It’s no secret that the COVID-19 pandemic has been especially hard on small businesses. That’s why back when all this started, we vowed to support our clients any way we could. And we have fulfilled this vow by being flexible, easy to reach and proactive.
Being flexible with our clients took many forms. First, we worked with our clients to adapt our services to their shifting needs. Some clients needed to scale back their services for financial reasons or stop all services temporarily. And we worked with them to adjust their service packages accordingly.
For other clients, we adapted the strategy for certain services. For example, we started posting valuable content related to the pandemic on social media when it made sense for a client’s industry. We also helped clients adjust the hours and COVID information on their citations to ensure the information was up to date.
In all this adapting, we made it a point to be easy to reach for clients. This normally is one of our core competencies, but we were always willing to go above and beyond when our clients needed something done right away.
Finally, we made it a point to be proactive in coaching small businesses through this crisis. We put out many helpful blogs, emails and social media posts related to adjustments businesses would have to make. These topics included things like cost reduction, posting on social media and virtual meetings.
We did all this because we genuinely care about our clients and want small businesses to thrive in our communities. We’re happy to report our clients were able to stay afloat during the shutdowns, and we hope our efforts contributed to helping their businesses in some way.
Growing Our Company and Team
Our company has been especially fortunate during the pandemic as we’ve grown quite a bit. We’ve added many new clients from various industries and have many exciting leads for future partnerships.
We’ve also added new team members to help with all this new business. Isabella Trikolas joined us in November 2020 as our Social Media Specialist. We were impressed by her knowledge of social media and her delightful personality when she came aboard, and she hasn’t disappointed. She’s already been instrumental in starting to take our social media strategy to the next frontier with her knowledge of best practices and new platforms like TikTok.
With all these extra accounts to manage, we knew we needed help with that as well. That’s why we brought Dion Macmeekin on board in February 2021. Dion comes to us with extensive experience in client management and sales for local manufacturing and construction companies. He has already taught us a lot with his unique perspective on things, and he is certainly going to fit right in with our culture of quality customer service!
As our team grows, so does our knowledge and expertise. We regularly hold each other accountable for staying up to date on all the latest trends in our industry. And we get together every week to share what we’ve learned and plan for how to best use that information to help our clients.
Caring for Our Community
Even in a time of social distancing, we’ve still made it a point to stay active in our local communities. Our team members regularly participate in several social, religious and political causes. Some of these activities include participating in networking groups, leading church youth groups and volunteering at COVID vaccine clinics. One of us even ran for local office this year!
But we didn’t just give back on our own this year. We also came together as a team to consider how to respond to last summer’s social unrest. In the face of racial tensions, we wanted to show love and support for the local Black community. So, we made donations to organizations making a difference locally and planned to look for ways to volunteer as a team. We can’t wait to volunteer together again as opportunities open up!
Here’s to Many More Years of Tackling New Frontiers!
As always, we are so excited for the future of our company. We love helping our current clients grow and can’t wait to build new relationships with more hard-working small business owners. In the meantime, you know we’ll be learning and growing and looking for ways to give back to our community. That’s just who we are!
If you need a dedicated team to simplify marketing for your small business in Chicagoland, we’re only a call away! Contact us today at 847-254-0837 to discuss how we can help your business!