Continue reading to learn:
- What digital marketing trends will emerge in 2023
- How small businesses can use these trends to their advantage
- How to get help with digital marketing
2023 will be here before you know it. It’s exciting to think about what’s to come. What high-tech gadgets will appear on the market, what styles will become popular, and what song will be stuck in everyone’s head? If you’re a small business owner, you’re probably most curious about future changes within the field of digital marketing. While some fundamentals will stay the same, there are 7 digital marketing trends you can’t ignore in 2023.
Digital marketing is constantly evolving. What’s popular one minute might be irrelevant the next. As a result, small business owners need to have a firm grasp on any changes in the industry. Luckily, we’re here to help you remain on top of things! Let’s review some digital marketing trends in 2023 that are sure to make a splash.
1. User-Generated Content
Building strong customer relationships is more important than ever. In the past, these relationships would lead to word-of-mouth marketing. A small business owner would form a bond with a customer, and they’d tell their loved ones about the business. Boom—instant increase in clientele!
The internet is the newer version of word-of-mouth marketing. Whereas before, people were limited to their loved ones, internet users could potentially reach millions worldwide. For this reason, you should embrace user-generated content if you own a small business. How do you do this? Find trusted customers willing to post about your company/products online. Below are a few examples of user-generated content that’ll become more popular in 2023:
- User-posted videos on social media where the person is using the product/sharing their opinion about it.
- Hashtags (like #ShareaCoke) that’ll build an online following and entice people to join.
- Create customer challenges (share a photo of yourself interacting with a brand) where customers can potentially win a prize.
Many small businesses are already using user-generated content to their advantage. This will become more important for you if you want to stay on top of digital trends in 2023.
2. Stepping Away from Third-Party Cookies
In 2023, more and more browsers will block more ads and third-party cookies are becoming obsolete. As a reaction to this, Google is switching from Universal Analytics to Google Analytics 4. GA4 tracks website engagement on marketing sites, eCommerce sites and native apps. Other platforms like Nextdoor and LinkedIn will become more popular for online marketing as the calendar switches, too.
3. Conversational Marketing
Improved user experience (UX) will also be a digital marketing trend for small businesses in 2023. Customers expect streamlined services the minute they visit a website. They want chat boxes, live chats, virtual assistants and personalized emails. The longer someone waits for a response, the more likely the bounce rate will increase.
Conversational marketing will become even more important in 2023 because Google is set to end third-party cookies in Chrome. Out of respect for user privacy, marketing agencies will not be able to use data collected from cookies to pinpoint their target audience. Instead, marketers will have to develop more personal strategies and one-on-one marketing tools to attract people to a brand. Consent will also be front and center in 2023. More websites will need user permission to use any of their personal data.
4. Interactive Features
In our opinion, there’s nothing better than a well-developed website that tries to interact with its users. Certain features like quizzes/polls and embedded calculators are attractive because they help provide quick answers to questions that people have.
For example, let’s say you’re redoing your home’s landscaping and you need some mulch. Since this is a DIY project, you have no idea how much mulch you’ll need. Landscaping websites that have mulch calculators will prove beyond useful.
Instead of spending time determining how much mulch you need for the project, you can use the mulch calculator by implementing the dimensions of the space. Simply input the number, and you’ll wind up with the perfect amount of mulch for your market.
The more a website aims to help users through interactive content, the better off it’ll be.
5. Short Educational Videos
As a small business owner, it’s your job to be an expert in your field. If you run a window installation company, windows should be second nature to you. The best way to demonstrate your knowledge is by posting a short educational video on the website and social media platforms.
These types of videos have skyrocketed over the last few years thanks to platforms like TikTok and Snapchat. These platforms limit people to only a few seconds/minutes. So, it’s your job to adjust to these metrics to be successful. Use this short time to show people you know what you’re talking about. Videos showing someone how to use a product are especially beneficial.
6. Graphic and Website Design
Big changes are coming in graphic and website design in 2023. Graphic and website design will return to traditional formatting. Why? Although people might think that white space is unappealing, it presents a unique opportunity to let the content shine. The more white space there is, the more front and center the content will be.
Custom illustrations are also expected to boom next year. General images will no longer do the trick. People want to see art that illustrates your brand and shows who you are. The more effort put into the graphics, the better.
7. The Basics Will Still Be Important
Internet users don’t want to read content that seems like it’s been produced by a robot. Instead, they want a human/personal aspect to what they read. For this reason, AI-generated content will not become more popular next year. Although websites might have more AI features, the content will still be created by professional writers.
8. More Creativity
This one might seem misplaced to you, but we promise it’s not! Although more white space is expected, so too is increased creativity—one isn’t the antithesis of the other! Web designers and marketing agencies are expected to broaden their horizons to give their websites a competitive edge. You can expect to see things like animated cursors, parallax scrolling, and asymmetric styling will be more prevalent next year. Marketing agencies will work with web designers to do anything they can to make a website look unique.
9. Social Responsibility & Inclusivity
The final digital marketing trend you can’t ignore in 2023 is social responsibility and inclusivity. Now more than ever, internet users are interested in what a company stands for. Does a website state what behavior it will and will not tolerate? Are there certain social causes it’s obvious the company supports? Displaying these opinions might attract more visitors.
Inclusivity will also be on the rise in 2023. People want to see a brand that accommodates all users. For example, are there features that assist the disabled community in navigating? Frontier Marketing offers services to make websites more accessible for those who need it. The more you show people what you stand for, the more likely trust will be developed.
You can expect to see all these top digital marketing trends in 2023—the bottom line: the more personalization, the better. Users will no longer settle for traditional websites and marketing strategies. They want to interact with a business that embraces modern platforms and takes the time to learn about their interests. A standardized way of thinking will no longer suffice.
Looking for the Right Digital Marketing Partner?
Choosing the right digital marketing agency can be tough. You want to make sure the agency understands your brand and goals. Frontier Marketing fits that bill perfectly! Our team will take the time to learn about your business and field to better understand what you need. Give us a call at (847) 254-0837 to discover how we can help you take advantage of these upcoming trends today!