Marketing Strategy

Man using a laptop to perform brand marketing

The Ultimate Guide to Brand Marketing for Small Businesses

Brand marketing is an essential part of any small business’s marketing strategy. However, some small business owners doubt branding’s importance for growing their companies. Isn’t it enough to have better products and services than your competitors? Why do you need some cutesy logo and colors, too? But brand marketing is so much more than decoration.

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A blue laptop against a pink field can show you why email marketing is important

8 Reasons Why Email Marketing Is Important for Small Businesses

In this blog, we’ll discuss: Why email marketing is effective When to use email marketing How to use email marketing most effectively What you can get from email marketing beside revenue How email marketing saves money Email marketing continues to be a central piece of an effective digital marketing strategy for outreach among target demographics.

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How many SEO keywords should I use in my blog?

How Many SEO Keywords Should I Use for Webpages in 2023?

In this blog, we’ll discuss the following: How to research keywords and where to put them in content. How to use secondary keywords as well as primary keywords to provide the most value to readers. How many keywords to use on a webpage. How to distinguish your content from content on other sites. In the

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An image showing different social media logos on cubes to represent a social media strategy during a crisis.

9 Ways to Adjust Your Social Media Strategy During a Crisis

See How to Adapt Your Social Media Strategy During a Crisis! Does your social media strategy include what to do during a crisis?  With the recent coronavirus (COVID-19) pandemic, it’s a good idea to re-evaluate your social media strategy. Studies show that many people are on Facebook right now, and that means more chances to

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Graphic illustrating a variety of different marketing tactics around a unique selling proposition.

How to Write a Unique Selling Proposition for Your Small Business

Learn How to Write a Unique Selling Proposition to Make Your Business Stand Out! A unique selling proposition is the key selling point your company will use to differentiate itself from the competition. But why does your company need to know how to write a unique selling proposition? Shouldn’t it be enough that your company

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