Small Business Marketing

A client shaking a marketer’s hand, agreeing to a digital marketing partnership.

How to Choose the Right Digital Marketing Company for Your Small Business

Read more to learn the answers to: Is hiring a digital marketing company worth it? What steps are involved in the process? How can you determine if the marketing team values your opinion? Starting a business is relatively easy. You need a few permits or licenses, a legitimate product to offer, and a bit of

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An image of the Google Ads app on a smartphone.

Everything You Ever Need to Know About Google Ads for Small Businesses

Is there a way to put your small business directly at the top of Google’s search results page and make you money at the same time? There is! Is it easier than organic SEO? Yes, it is! We’re talking about Google Ads, specifically Google Ads for small businesses. You’ve probably seen them on Google’s Search

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Man uses email marketing for small business

Email Marketing for Small Business: Your Strategic Guide

Ray Tomlinson sent the first email in 1971. Since then, email has been a relevant and prominent force in marketing. These days, we use emails for much of our communication. It’s an essential medium that businesses use to connect and engage with their customer base. An email marketing strategy helps small businesses communicate effectively with

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According to this picture, knowing how to optimize a landing page comes down to design and technical ability.

How to Optimize a Landing Page That Gets Great Results

Keep reading this blog to find out: Why it’s important to design an optimized landing page What landing pages should feature How to craft your own high-performing landing page How to stick to landing page optimization best practices “If I throw money at a problem, I can make it all better.” It’s tempting for business

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A blue laptop against a pink field can show you why email marketing is important

8 Reasons Why Email Marketing Is Important for Small Businesses

In this blog, we’ll discuss: Why email marketing is effective When to use email marketing How to use email marketing most effectively What you can get from email marketing beside revenue How email marketing saves money Email marketing continues to be a central piece of an effective digital marketing strategy for outreach among target demographics.

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Several Scrabble pieces cover a surface

Generating Content with AI Is Against Google’s Guidelines

Can AI replace human writers? According to Google, absolutely not. If you’re a small business owner, you’ve likely taken special interest in AI writing tools like ChatGPT. Incorporating AI into some work can generate good content, but we’d like to share the many reasons why using AI to write entire articles is a bad idea.

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An animated man examines a blog entitled, “Content Writing for Beginners”

Content Writing for Beginners: 11 Steps to Bring in More Traffic

Keep reading this blog to learn: What content writing for digital marketing is Why content writing benefits your business Tips for content writing beginners Content writing is among the most effective ways to attract more business. By providing content to your target audience, you can bring in more potential customers and keep existing ones! But

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These digital marketing tips for small businesses can help you get started.

Top 11 Digital Marketing Tips to Promote Your Small Business

In this blog, you’ll learn how to: Effectively maintain and use accounts across all social media platforms. Claim Google’s profile of your business. Request and respond to reviews of your business. Send email blasts. Pick the best photos for your business’s website. Write blog posts that provide valuable information. For many owners of small businesses,

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Illustration of services provided by a digital marketing agency

What Is a Digital Marketing Agency, and Why Is It Useful?

In this blog, we’ll address the following: What digital marketing agencies are and how they work The average cost of services from a digital marketing agency How an online marketing agency can grow your business. What makes the best digital marketing agency for your company Over 80% of modern shoppers make purchases online, so polishing

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