Here’s a Behind the Scenes Look at Our Website and Branding Redesign!
In case you hadn’t noticed, we recently made some big changes here at Frontier Marketing. In the past month, we released an updated version of our website with many awesome new features. We also unveiled a branding redesign to complement our new site with a stunning modern look.
But, of course, these changes didn’t just happen overnight. They were the result of many months of hard work on our end. And we’re proud of the effort our team put into producing these amazing results.
To celebrate, we want to tell you exactly what we did for these projects and why we did it. We hope this sneak peek will help you understand the benefits of a website update and branding redesign.
First, let’s talk about our new website.
We Updated Our Website to Keep Up with the Changing Internet.
We want to make one thing clear up front. The reason we changed our site is not that we were dissatisfied with the format of our old site. We were proud of how that site came out when we initially designed it. However, no website, no matter how sharply designed, is meant to stay the same forever.
After all, the Internet is an ever-changing, ever-evolving place. The technology is always improving, and Google is constantly updating its algorithm for how sites will rank. Thus, web design techniques that were optimal three years ago are typically not the best option anymore.
For this reason, experts recommend that you update your website once every three years. It’s the best way to give your site the competitive edge it needs.
Since it had been about three years for our site, we knew it was time for a change. Therefore, we got to work making it the best it could be.
We Designed Our Website with 2019 Best Practices in Mind
When we started this project, our goal was to optimize our site for our audience. This meant designing a site that would both attract our target clients and satisfy their needs.
With this in mind, we set out both making our site attractive and useful to those people. Here’s how we did it:
Attracting Our Customers
One of the keys to attracting customers is search engine optimization (SEO). We achieved this optimization through techniques used to get the site to show up prominently in search results. After all, what good is an amazing site if no one can find it?
We enhanced our new site for search in a few different ways:
- Keyword Research – We took the time to make sure we were using the right keywords. This way, our webpages would rank for what our customers were searching for.
- Simple Navigation – We audited and organized our site structure to make sure visitors could navigate it easily. After all, nothing drives visitors away like a disorganized site.
- Mobile Optimization – These days more people surf the web on mobile devices than on desktop. Therefore, we made sure our site would look great no matter what device people viewed it on.
- Visually Appealing – While we liked our old site, one thing it lacked was striking visuals. However, appealing images have become one of the most crucial factors in web design. So, we added more images and videos to beautify our site. Our branding redesign was also a big help with this. We’ll talk about that more below.
Meeting Our Customer’s Needs
Of course, a beautiful, SEO-rich website is nothing if it’s not useful to its visitors. That’s why we also took the time to enhance the content on our site for the best possible user experience.
We did this in a few different ways:
- Scannable Web Content – We realized our target customers probably don’t have time to read through long pages about the services we offer. That’s why we revised our webpages to make them easy to scan for valuable information.
- Personal Pages – We also realized our customers are buying our team just as much as they’re buying our services. So, we made our About and Meet the Team pages more personal and informative.
- More Valuable Pages – Showing is more valuable than telling. That’s why we added case study and testimonial pages to give visitors concrete examples of our work. We also updated our portfolio with recent examples of completed projects.
Together, these updates produced the new site you’re exploring today. But what really made this site pop was the updates we made to our brand.
Let’s explore that branding redesign now!
Our Branding Redesign was All About Longevity and Versatility.
As much as we liked our old branding, we must admit it was starting to look a little dated. We knew this was a problem because we’d only had it for a few years. And a quality brand should last much longer than that.
We wanted a brand that would stand the test of time. So, we sat down to dream up our new look. However, instead of dreaming big, we knew that the wiser route was the more conservative route.
In truth, when designing small business branding, simplicity goes a long way. Companies that make bold choices with trendy fonts and complex logos are taking an ill-advised risk. After all, those striking choices are much more likely to look dated in a few years than something clean, simple, and memorable. Therefore, we knew we wanted to keep it as uncomplicated as possible.
But beyond simplicity, we also wanted our new branding to provide us with a bit more versatility than our old brand. This flexibility would come from more colors, fonts, and logos to play with. After all, companies like ours use their branding in all sorts of different contexts. It’s good to be able to mix and match to get the right look no matter what materials you’re using.
With these two goals in mind, we completed the branding redesign you see today.
The Results of Our Branding Redesign are Plain to See.
There are three main elements of our branding redesign we would like to highlight: the new logos, colors, and typography. Each of these elements plays a role in enhancing the longevity and versatility of our brand.
A Simple, Modern Logo
When we decided to update our logo, one thing we wanted to especially highlight was the space imagery in our brand. We wanted to do this because we knew it would make our brand more unique. It would also visually represent our claim that we take our clients’ marketing to new frontiers.
And so, we designed the planetary logo you see on our site today. We chose this simple illustration because we knew it wasn’t trendy and wouldn’t look dated in a few years. It also gave us the ability to use it in place of the letter O in Frontier Marketing. We use this design as our primary logo. We can also use the icon itself as an alternate logo to put in smaller spaces.
An Enhanced Color Wheel
One thing we knew we wanted to change about our old brand was the colors. While we liked the four colors we chose, it left us restricted because we could only do so much with them.
For this reason, we updated our color pallet to include six different hues—three primary colors and three accent colors. Furthermore, we were strategic when choosing these colors. We chose blues, purples, and greens because we wanted a more toned down and calmer look than we had before. This more subdued shading is much less likely to look dated many years down the road than a more striking choice.
To further enhance the flexibility of these colors, we’ve created color wheels for ourselves. These wheels provide us with a variety of different shades we can use for our colors. In this way, we have an overabundance of options when designing branded materials.
The final element of our branding redesign that ties the whole look together is our typography. When picking our new fonts, we knew that they needed to be easy on the eyes, since our target audience would be reading them primarily online.
Therefore, to avoid eye-strain we picked Source Sans Pro as our primary font and Bitter as our secondary font. Together, these simple fonts give the text on our site and in our print materials a warm, inviting appearance. They are easy to read, pleasing to look at, and most importantly, non-trendy. These fonts will stand the test of time as they make our brand look great for years to come!
Want to Take Your Brand to the Next Frontier?
We hope you enjoyed this glimpse at our website and branding redesign. If you are looking to update your site or brand, we’d be happy to help you too! Just give us a call at 847-254-0837 or email us at email@example.com to start your journey.
We look forward to helping you revamp your website or brand just like we revamped ours!